It was 2012 and over a cuppa, we pondered the reticent British. What were they hiding behind that stiff upper lip? Quite a bit indeed. Take styling in shirts. Crafty men, they had thought of everything. Extra long shirts which do not spill out every time you get up. Shoulders that stop groaning. Different weaves to allow the material to breathe. Collars that stay stiff, practically a work of art. And only pure cotton fabric. We agreed: why reinvent shirts? Simply adapt, add & create art.