It was 2012 and over a cuppa, we pondered the reticent British. What were they hiding behind that stiff upper lip? Quite a bit indeed. Take styling in shirts. Crafty men, they had thought of everything. Extra long shirts which do not spill out every time you get up. Shoulders that stop groaning. Different weaves to allow the material to breathe. Collars that stayed stiff, practically a work of art. And only pure cotton fabric.But pure linen for royalty. We agreed: why reinvent shirts? Simply adapt, add, and create art.
Over the years we have built up a repertoire of stylish yet subdued shirts primarily meant for formal occasions, with some room for mischief. Superb quality and innovation at all times. Starting from cotton formals we moved to French cuff shirts, button down shirts and mandarin collars. Outdoor was another innovation. And we added an exhilarating range in ethnic art inlay shirts. Latest is our range of Button Down sports shirts proudly flaunting our symbol.